When you are in a senior-level executive role, most of your day is spent putting out fires and managing interruptions in the form of emails, phone calls and meetings. It goes without saying, but managing these interruptions is vital to keeping control of your day and...Blog, Sales TipsMar 7, 2016Written by: Liz Farquhar
Sales is a tough job and one that not everyone is cut out to do. So, when you find great sales team members it’s essential to set goals for them to reach and provide motivation for them to get there. Before you can motivate your team, you have to set goals for...Blog, Sales TipsFeb 23, 2016Written by: Liz Farquhar
For many UK brands, sponsorship has taken a front seat going into 2016. The value of experiential marketing through event or sports sponsorship has become clear to many decision makers and they are preparing to go all in on these opportunities in coming months (that...Blog, DailyVista InsightsNov 16, 2015Written by: Liz Farquhar
Programmatic advertising continues to be a hot topic in the advertising industry. Its unprecedented growth in the marketplace has profoundly changed the global landscape, creating new opportunities for ad placement as well as media sales and planning. As programmatic...Blog, Media Sales EnablementOct 5, 2015Written by: Liz Farquhar
1. Gravity4 Attempts to Acquire Rocket Fuel…Again Following its first failed attempt to acquire its rival Rocket Fuel, Gravity4 made a second offer. Interestingly, this bid is almost $100m less than the previous offer, sitting at an estimated $260m. Apparently,...Advertising Technology Sales, BlogSep 9, 2015Written by: Liz Farquhar
